One of the innovative and young telecom company Indiano International Technosoft Pvt Ltd of India launched its four basic mobile handset model in Delhi. Following the vision of Prime Minister Narendra Modi “Make in India”, “Indiano” is a completely “Made in India” mobile handset.
The four basic mobile handset launched are – iE1 (Priced at Rs. 600), iE2 (Priced at Rs 600), i10 (Priced at Rs. 999) and i20 (Priced at Rs 1120) Each category phone is filled with unique features and one-year replacement warranty. ‘Indiano’ also offers a unique eight months warranty on the Mobile charger which is the first time in the mobile industry.
During the launch, Mr. Shreeman Naryan, Chief Executive officer of Indiano International Technosoft Pvt Ltd said –“We are experimental and pioneer in nature. We are daring to explore perfection and spread happiness through our constant innovations. The only proﬁt we are aiming at the moment is to spread happiness through our value for money products. That’s lndiano for us! ”
“At Indiano, we are dedicated to the pursuit of excellence and continuously spreading happiness to our users through constant innovation. Following the passion of our motto “change is the only constant’, we have planned to capture 1% market share (Feature and Smart Phones together) in mobile industry by 2018 – 19”, Says Mr. Naryan.
Apart from this, the company is also planning to launch the pan India operation in Two Phases.
The first phase is to start with feature phone segment markets and then move to Smartphone markets in the very next phase. The company believes, Phase wise expansion will help the brand to concentrate and exploit each market to the fullest. The arrangement is to produce constant innovations with honesty and transparency at a cheaper price to ensure consumers look at ‘INDIANO’ products as a source of happiness